BearingPoint Contest
New York based marketing agency About Face Digital approached us wishing to run two campaigns on behalf of a client: one, an interactive contest and two, an incentive-based survey.
About Face Digital was able to easily and cost effectively run both of these promotions using our technology. About Face Digital, a New York-based advertising agency, has used our app to run two promotions on behalf of its clients. The first, a "Green Contest", solicited ideas from consumers on how to make company workplaces more environmentally friendly. It was part of a broader campaign launched by the client, a consulting firm, to promote new thinking among businesses. The contest generated numerous innovative and actionable ideas to reduce the negative impact of businesses on the environment. Word about the contest was spread via newsfeeds which were generated when participants submitted or voted for an entry and friend invites
The second promotion was an incentive-based survey. In return for completing a survey about their banking behaviors and preferences, participants received a $25 voucher from restaurants.com. Participants were encouraged to invite their friends and newsfeeds were generated each time the survey was completed.
Fuente: Wildfire
Link: http://wildfireapp.com/customers/digital_face
No comments:
Post a Comment