The Nike SB (that would be skateboarding) effort and Frito-Lay's "A Woman's World", campaign are the fresh videos on this week's chart, which was still dominated by Evian's rollerskating babies.
Is it a good day when your skateboard gets run over by a car? Only, apparently, if you're pro skaker Paul Rodriguez (aka P-Rod), the car is driven by Ice Cube and the soundtrack is his '90s classic "Today Was a Good Day." The Nike SB (that would be skateboarding) effort and Frito-Lay's "A Woman's World" campaign are the fresh videos on this week's chart, which was still dominated by Evian's rollerskating babies.
The Nike SB work is the only debut on the chart this week, securing the No. 6 spot with 221,000 views; helping it, suggested Visible Measures, which compiles the chart each week, were the release of various additional and behind-the-scenes assets. Meanwhile, Frito-Lay's "Woman's World" effort returned the chart (it originally made its debut in May), thanks to "Jeans," the latest video in the "Woman's World" series. Visible Measures pointed out that "Jeans," which launched July 21, benefited from YouTube-home-page placement.
And for all those keeping track at home, it's Cadbury's 20th week in a row on the chart. When will people tire of the "Eyebrow Dance"?
Fuente: Advertising AGE
Link: http://adage.com/digital/article?article_id=138299
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